woosper

Our Work

  • Digital Strategy
  • Digital Marketing Analytics
  • Digital Marketing Analytics
  • Market Research
  • Geo- Fencing Display Campaign
  • Digital Strategy
  • Bid Optimization
  • Lead Generation and Lead Management
  • Ad copies optimization
  • Adword Analytics
  • Customer Retention

The first in a race gets the gold and the same principle is followed in Bidding Strategy.

The dilemma for every organization remains to be – “Can you spend less, while ranking higher and continue to attract leads?” Our client, the leading real estate operating company in Canada wanted to cut back on ad spend. The task we were challenged with was capturing majority of organic and paid traffic both. Woosper worked closely with the senior executives to deliver custom ads based on zip codes with optimized campaigns.

Brand Differentiation

We first deduced key deliverables after in-depth market research that can impact the key prospects.

Digital Strategies & Brand Launch

We first deduced key deliverables after in-depth market research that can impact the key prospects.

Lead Generation

We first deduced key deliverables after in-depth market research that can impact the key prospects.

Objective

The web users no longer read results in the F Pattern, as they instinctively skip the first few results, knowing those are ads. With SERPS evolving, the web users have also adapted to reading results while scanning past the first few ads and focusing towards the mid-section. The goal was to drop costs and increase conversions. The industry leaders in the Canadian real estate saw an opportunity in the market. Woosper was tasked with bringing relevant leads with the help of optimized ad-campaign.

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Strategy

Along with targeting the top performing keywords, we decided to build separate landing pages for each city and apartment location. Then, we started a dedicated and geo-fencing display campaign targeting particular zip codes and nearby areas.

Outcome
  • With 4 weeks of continuous efforts, the Click-to-conversion rate was brought to 9.31%, which was earlier at .83%.- Data Studio

  • The website received 18,189 clicks and our client had 1,689 conversions, which includes 137 phone calls.

  • The Average cost per click was $0.44 and Average cost/conversion was $4.75.

  • The website received 18,189 clicks and our client had 1,689 conversions, which includes 137 phone calls.

Hear from Our Client

What started local and now is expanding nationally, the credit goes to Woosper strategists and Consultants. We have received 1,442 more conversions and earlier we were paying around $36/conversion but now we are paying only $4.75/conversion”

Bob Dhillon
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