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What Is Digital Marketing, And How It Benefits Businesses?

Digital marketing means marketing your company online. The usage of the internet has more than doubled over the past decade, and with the internet, the way people interact with businesses and purchase products has shifted. Now, marketers approach their ad campaigns in a very different way. Online marketing or digital marketing is not only for big brands, but businesses irrespective of their size also benefit greatly from digital marketing. In today’s world, businesses are utilizing the digital world to create brand awareness and drive customers. That’s why many businesses are opting for digital marketing services.

Digital marketing is just like any other type of marketing. It’s a medium to connect with and influence your current as well as potential customers. In digital marketing, you connect and inform customers about your products and services online without meeting them or calling them over the phone.

Various methods are followed under the spectrum of digital marketing, they are mentioned below-
• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing (SMM)
• Pay-Per-Click (PPC)
• Email Marketing
• Affiliate Marketing
• Inbound Marketing

A business can choose from the various digital channels, how they want to advertise digitally to develop brand awareness and generate leads. Good news is that the performance of every channel is measurable, which helps you evaluate the performance of your company across each channel and take the best decision that benefits your business.

Digital Marketing Assets

Everything that you use as a marketing tool is a digital marketing asset. Many people are not aware of the digital marketing assets they have. Here are just a few examples:
• Your website
• Branded assets (logos, icons, acronyms, etc.)
• Images (infographics, product photos, company photos, etc.)
• Video content (video ads, product demos, etc.)
• Online products or tools (SaaS, calculators, etc.)
• Written content (blog posts, product descriptions, eBooks, testimonials, etc.)
• Reviews
• Social media pages

Now, let’s get t know about the various methods of digital marketing:

Search Engine Optimization (SEO)

SEO is the process of optimizing your website with the aim to “rank” higher in search engine results pages (SERPs). Search Engine Optimization helps a business by increasing the amount of organic (or free) traffic the website gets. Blogs, websites, and infographics benefit from SEO.

One can approach SEO in two ways:

On-page SEO:

On-page SEO focuses on the content that is there “on the page” of a website. By researching keywords for their search volume and intent, you can provide the answers to the questions users are looking for and rank higher on the search engine results pages (SERPs).

Off-page SEO:

Off-Page SEO focuses on all the things that take place “off the page” when looking to optimize your website. Activities like inbound links, also known as backlinks, help to form the authority of your website. The number of publishers, as well as their authority, that link to you, plays an important role in how highly you rank for the keywords you want to rank. Building connections with other publishers, writing guest posts on the websites (and linking back to your website) helps you earn the backlinks and rank higher in SERPs.

Technical SEO:

Technical SEO focuses on the backend of your website. It sees how your pages are coded, structured data, CSS file optimization, image compression, are all forms of technical SEO. They help increase the loading speed of your website, which is a crucial factor for ranking in the eyes of search engines.

Content Marketing

Content marketing means producing and promoting content assets to grow traffic, generate brand awareness, generate leads, and get customers. Following are the channels that can play an important role in your content marketing strategy:

Blog posts:

Almost all websites have a section for the blog where you can read the articles where the company displays its industry expertise. Blogs are a great way to include keywords that help in generating organic search traffic for your business. It gives you a great opportunity to convert website visitors into leads.

Ebooks and whitepapers:

Content like Ebooks and whitepapers educate website visitors. It is a great way to exchange content for a reader’s contact information and generating leads for your business.

Infographics:

Sometimes it’s better to “show” your readers rather than “tell.” Infographics help website visitors to understand a concept through visuals. Infographics are a great way to promote your content and business on social media platforms and drive awareness and generate leads. The business platforms that you can use include:
· Facebook
· Instagram
· LinkedIn
· Snapchat.
· Pinterest.

The above listed platforms come under Social media marketing.

Pay Per Click (PPC)

In PPC you pay a publisher every time your ad is clicked; this way you get traffic to your website. Google Ads is one of the prominent places where PPC is commonly practiced. PPC services allow a business to pay for top slots on the search engine result pages of Google at a price “per click” of the links you place. Other platforms where you can practice PPC are:

Paid ads on Facebook:

Facebook allows users to pay to customize an image post, a video, or slideshow, which Facebook publishes to the newsfeeds of those who match your business’s audience.

Sponsored Messages on LinkedIn:

Based on the industry and background, users can pay to send messages directly to specific LinkedIn users.

Twitter Ads campaigns:

Twitter ads campaigns have specific business goals, such as drive traffic to a website, tweet engagement, more twitter followers, app downloads. In Twitter ad campaigns, users pay to place posts or profile badges to the news feed of a specific audience, which help them fulfill their goal.

Email Marketing

Email marketing is a great way to communicate with the audience. It allows you to promote content, inform users about events and discounts; also it helps direct people to the website of the business. In email marketing, the following types of emails are sent:
· Blog subscription newsletters.
· Customer welcome emails.
· Follow-up emails to website visitors who download something.
· Loyalty program to loyal members.
· Tips or similar types of emails for customer nurturing.

Affiliate Marketing

This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
· Posting affiliate links from your social media accounts.
· Hosting video ads through the Youtube Partner Program.

Inbound Marketing

Inbound marketing is a marketing methodology in which you attract and engage customers at every stage of the buyer’s journey. In Inbound marketing, you can use every method listed above to create a seamless customer experience that works with the customer and not against the customer.

Below are some typical examples of inbound marketing versus traditional marketing:
· Video marketing vs. commercial advertising
· Blogging vs. pop-up ads
· Email contact lists vs. email spam

Is Digital Marketing For All Businesses?

Digital marketing works well for all types of businesses, no matter how big or small. It is great for any industry. Nonetheless, what your business is all about, what you sell, digital marketing helps you know about the needs of your audience; it involves building out buyer personas, creating quality online content. Digital marketing increases the visibility of your business so that more and more people get to know about your business and become your clients. However, it doesn’t mean that all businesses should execute a digital marketing strategy in the same manner.

B2B Digital Marketing

If your company is business-to-business (B2B), the digital marketing efforts that you are planning for your businesses are most likely to be centered around online lead generation. When the lead is generated, the end goal is that lead talks to a salesperson. So, in B2B Digital marketing, the purpose of marketing strategy is to attract the highest quality leads and convert them into your customer with the help of a salesperson and other supporting digital channels.

Apart from focusing on your website, you should also pay attention to business-focused channels such as LinkedIn where your desired audience is spending their time online.

B2C Digital Marketing

If your company is dealing with business-to-consumer (B2C), the aim of the digital marketing efforts is to attract people to your website with the focus on making them your customers. In B2C, you want people to buy your products without them needing to talk to a salesperson. That’s why the goal is not to just generate leads but focus on accelerating the buyer’s journey; the moment a potential customer lands on your website to make a purchase, the entire process should be quick, easy, and hassle-free. It means you need to add strong calls-to-action (CTAs), and your product should feature in your content higher up in the marketing funnel.

For B2C companies, platforms like Instagram and Pinterest can prove to be more useful than business-focused platforms LinkedIn.

In addition to that, you can always take help from professionals and choose digital marketing services for your business.

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How Social Media Marketing Offers Big Business Benefits To Small Businesses?

Both creativity and strategy are important for social media marketing.

While it may look formidable, its significance cannot be amplified. It’s so significant that ninety-seven percent of marketers are practicing social media and seventy-eight percent of salespeople outsell their competitors by practicing social media for their commercial.

Additionally, its advantages extend far beyond enhancing sales.

Though, not all commercials are aware of the advantages of social media marketing. As a matter of fact, fifty percent of entrepreneurs aren’t practicing social media to endorse their business.

Gosh!! This is a huge figure.

Not just this, but even more concerning is that an extra twenty-five percent don’t think of using social media in the future as well.

Evidently, there is no connection amidst those who are witnessing the advantages of social media and those figuring to give a new start.

In the absence of a social media technique, your efforts and time can and will go wasted and face problems as time passes. If you’re not acquiring benefit of social, you are losing out on an affordable, effective and fast method to approach almost your targeted audience.

Let’s unravel some of the methods in which social media can assist you to communicate, engage and enhance your small business.

Gain Control of Your Online Reputation

Online Reputation Management is extremely significant in the online world. It is similar to meeting an individual for the first time, we can mostly tell if we connect with someone in a minute or so. This tactic implies to businesses as well and that too at a quicker pace. Ensure that your social pages contain your logo, is active, seems professional and have a link to your site. There is nothing worse than logging to a Twitter or Facebook page and it does not comprise of a cover photo or observing it hasn’t been updated since months.

Available Every time

Social media platforms can be used 24 hours a day from any corner of the world on a condition that you have access to the internet. It assists commercial to log into the commercial profile anytime and post news, events, updates, images etc., about commercial and its facilities and products. Users can also sign into their social media account anytime they feel like in order to check data on commercials or services/products they are concerned in.

Increase In Inbound Traffic

Without promoting your commercial on social media, your inbound traffic is restricted to your usual users. The people acquainted with your brand are probably finding for the same keywords you already stay positioned for. In the absence of social media as part of your marketing technique, you’ll have much more trouble approaching anyone outside of your potential user group. Every social media profile you supplement to your marketing mix is a doorway to your site, and every article of content you share is another chance to entice a new user. Social media is a melting pot of distinct sort of people with fluctuating behaviors and backgrounds.

With distinct individual come distinct requirements and distinct ways of pondering. Syndicating your data on as various podiums as possible permits these individuals to gradually approach your commercial. By marketing on social media, you can efficiently open your commercial to a wider variety of versatile users all over the planet.

Persuasive Connections 

Cool kids or the influencers in the space can assist you to circulate your messages and approach new individuals. By joining social media podiums, your commercial can easily communicate with the influencers, get acquainted with them, and perhaps enlist their assistance in marketing your service or product. Once these influencers come to know about your business and rely on your product, they are more possibly to share it with their friends and relatives. Influencer marketing is one of the best methods to enhance sales because it comes from a liked and reliable source.

Collect Information From Audience Research To Progress

Audience study is akin to social hearing. It finds the keywords your users will be practicing, but it’s more aimed at your particular product. Opt for social media marketing to garner this data.

To take a look at the insights on your Facebook page, go to the page that you are the in-charge of and they will be right next to your cover photo. Also, Twitter offers an option to view the insights of every tweet you share at the bottom of each tweet.

The social media sites also assist small businesses in offering service to their users. These networks permit one-to-one contact and turn as conversation platforms and this assist in interacting directly with users/visitors and resolve their queries as early as conceivable.

Cost-Efficient

SMM or Social media marketing is perhaps the most cost-effective part of an advertising technique. Logging in and developing a profile is free for every social networking podiums, and any paid advertisements you finalize to capitalize in are a comparatively low cost relative to other marketing strategies. Being cost-efficient is such an profit as you can witness a greater return on asset and retain a bigger financial plan for other commercial expenses and marketing. If you finalize to practice paid promotions on social media, always commence small to witness what you should anticipate. As you become more stress-free, fine-tune your technique and try enhancing your financial plan. Just by spending a small amount of cash and time you can considerably enhance your conversion rates and ultimately get return on asset on the cash you primarily capitalized.

Combining With Media Sources

Social Media Marketing or SMM is just one spindle on the marketing wheel. SMM can be practiced in some awesome methods when combined with other more conventional ways of advertising and marketing. For instance, you might be executing a big radio campaign for an event, you can then impel people to your Facebook page to sign in. Or you might have a booklet requesting people to practice your hashtag on Twitter to be entered into a competition. Integrated and easy.

Customized Attention

Small commercials are all about customization. For some, shopping at small commercials is part of acquiring a good purchasing experience. Survey finds out that 53 percent of users want to shop at small commercials as they like the personal facility they obtain.

When users are at your commercial, you can take the time to contact customers. You can depend on where your products come from, how long your commercial has been encircling, and where you got the motivation to commence your commercial.

Customized attention isn’t just related to users who are at your physical commercial site. On social media, small commercials can give more than scripted answers to users.

Stay Top Of Mind

Various social media users log into their accounts at least once per day, and many individuals are going through social a lot of times per day.

Social media offers you the opportunity to contact with followers and fans every time they sign in.  Make your social posts informative and entertaining, and your followers will be pleased to witness your new data in their feeds, making you top of mind so you are their first stop when they’re ready to make a buy.

Go Viral

As individuals start commenting on, liking, and sharing your social posts, your data is visible to new users, their followers, and friends. Going soar takes this concept to a whole new level. As people post your data with their networks, and their connections follow suit, your data circulates across the web, acquiring thousands of shares.

This exposure is particularly beneficial because all those likes, comments and shares show a prevailing connection with your company. Going soar is a daunting task, of course, but deprived of social media it would be next to unbearable.

Final Verdict

It is evident that social media marketing has it’s lucrative, so if your commercial does not already have suitable profiles, develop them. Complete out your business’ data and share some attractive content to commence acquiring users. As stated earlier, inquire people pertinent to your commercial to “share” and “like” your page to assist create your profile. Having constant updating, the right social media marketing technique will head to enhanced traffic, efficient SEO, increase conversion rates, upgraded brand devotion, and a lot more.

No reason prevails not to apply social media into your marketing technique. Since it is so affordable, there is barely anything to overlook. Your peers are most likely already on social media, so don’t let them take your existing users. The earlier you commence, the sooner you’ll witness development in your commercial.

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Digital Marketers must get into the specifics of this new trending app-TikTok

Are you a digital marketing savvy? Or looking for some new platforms to engage a wide range of audience globally?

Well, you must have heard about TikTok or probably you have an account on it. Chances are that you might be wondering what all this app is about?

So if you have such questions in mind, you have landed to the right place. We’ll be discussing plethora of aspects related to this hot trending app- TikTok.

An Insight Of The App:

TikTok app was officially launched in the year 2016 after it collaborated with Musical.ly. It’s a platform where people can share short videos usually of 15 seconds. One can add music or filters to the videos to make them more interesting and engaging.

This is the hottest social media app developed by Chinese tech company Bytedance. In China, it is known as Douyin. Do you know what’s more interesting? In the year 2018, it was one of the most downloaded apps in the App store. It has nearly 800 million active users daily.

The 15 seconds videos are produced directly by the user, he can then add music or stickers into it. The user can upload the video along with some description or hashtags so that it can be presented to a wide range of people.

TikTok is a platform for short-term mobile videos. Its objective is to capture and showcase the vision, knowledge, and important moments of the world directly from your phone. This app has enabled everyone to become a creator and has invigorated users to share their creative side through their videos. People usually use TikTok to share funny and attractive videos.

Not only common people are using this app for fun, but many businesses have started using it for marketing purposes. Let’s have a look at it, how TikTok has influenced online marketing sector.

Let’s see how you can reap benefits from TikTok marketing:

Developing A Creative And Unique Content: Digital Marketing

If you own a restaurant, have you ever given a thought about creating quick video recipes along with mesmerizing sounds that will surely entice all the foodies out there?

If you are a bridal dresses retailer, you can even make short videos showcasing the intricacies involved in making a bridal lehenga. The customer will surely get attracted to your work and will definitely book the one.

If you are an event organizer, you can put a lot of stuff on videos showing different kinds of events you have planned. This will give an idea about your talent to the people planning to host an event soon. They will surely hire you!

You can even have fun with TikTok at your workplace to take a break from that monotonous routine. Ask your office mates to create a video with you by doing lip-synching of popular and funny dialogues of movies.

Enter The Hashtag Challenge:

Along with creating fresh and innovative videos, digital businesses online can also hop on hashtag challenges or on latest hashtags. They can create unique videos that will help them getting into the TikTok era.

In this Hashtag challenge, a user creates an exclusive video with a unique hashtag and adds music, filters, and stickers into it and then publishes it online on the TikTok app. This encourages other users to create a different video with the same hashtag used by that individual.

The most vital part of TikTok community is the challenges. There are numerous challenges out there in which users can participate in all around the world. The idea behind the challenge is that users take a clue from other’s videos and remake their own videos with some different content.

If you want to be successful in enticing more users, hashtag challenge is the best free of cost option. So you can avoid paying any fee to endorse your challenge. However, there are also paid options available on the Tik Tok to promote your digital business.

You Need To Maintain Consistency:

If you have entered into the community of TikTok, you should know how to handle your account from business perspective. Surely you might have signed up just to promote your brand. But what’s the use of just making an account and not showing up to your customers regularly.

So you need to upload videos consistently on your TikTok account, this seems to be demanding but yes it’s worth it.

Many companies just drop the idea of marketing on TikTok as they are unable to maintain consistency. They just prefer to run a blog instead. But using videos to market your brand is a much effective option than writing blogs. The reason is videos are always more entertaining and engaging.

And what’s more entertaining than TikTok when it comes to videos? So along with running a blog site, you must resort to TikTok marketing and if you already have an account on it, try to upload videos of your products or services on a day-to-day basis to attract more customers globally.

This approach will ultimately lead to more traffic and sales and will help you make people aware of your brand.

Maintaining consistency doesn’t mean you just post any video you feel related to your business, you have to maintain quality as well. If your regular customers feel some deterioration in your video quality, they will start avoiding your video which in turns leads to loss of customers.

Apply More Engaging Tricks To Improve Your Followers:

Now if you have done proper researches, created unique content consistently and have won the trust of numerous customers, then why not take your digital marketing to the next level?

Try to enhance your followers and keep them engaged with your brand. This will assure you that no client will unfollow you and you also get a chance to know what they are exactly expecting from your side.

Here, I will put some points to explain you the process:

  • Ask a Question in your video
  • Ask your fans tomake a choice
  • Post your video when your followers are online
  • Get the Feedback and improve on it
  • Try to post some industry news and trendy topics
  • Answer everyone who asks a question
  • Celebrate national and international holidays in your videos
  • Go for Giveaways and host competitions
  • Wrap up:

    So these are some of the TikTok marketing strategies you can follow and must know as a digital marketer if you want to become a successful one. So take your brand off the ground with these remarkable schemes which have proven to provide amazing results to the businesses.

    TikTok is a thrilling social media platform, and with the introduction of the ads in the year 2019, it is sure that there are numerous opportunities for marketers to produce ROI from TikTok.

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    2019 Digital Marketing Trends That Will Knock Your Socks Off

    With the onset of 2019, the digital marketing landscape that comprises social media, SEO, content marketing, PPC and more is observing an affected shift. There existed a time when you could have dismissed visual search or artificial intelligence as gimmicks from the modern blockbuster science fiction movie, but that era is has been left way back.

    With the upcoming digital marketing approaches and new trends that are developing in the present high tech world, Internet-linked scenario and businesses now require practicing them to succeed in their efforts because what functioned for you last year may not fulfill this year.

    Below are a few digital marketing trends that you ought to know:-

    Voice Search

    Voice search is certainly enhancing in popularity. According to research, 50% of all queries will be voice-based by 2020.

    Voice search are prominently divided into two types: Those that are applied by smart speakers like the Google Home, Apple Homepod, Microsoft’s Cortana and Amazon’s Alexa, which offer searchers instant voice replies to their questions and those that are mounted in desktops, and smartphones like the Google Assistant and Siri which showcase written search outputs.

    Leading brands are wondering how to serve their promises via voice-based devices because they are reasonable and provide greater proficiencies than ever before whereas various visitors are practicing voice search to communicate with these brands.

    Industries should also aim their outreach hard work on implementing voice engine optimization. Marketers must practice a more natural language SEO to develop content consequently. This necessitates them to wonder what their targeted customers may practice in their voice queries along with its aim on long-tail keywords because volunteers are likely to be more precise when inquiring about a question.

    Following that output, marketers can leverage these changes to offer more aimed, precise content which heads to enhance their click-through charges.

    Live Video Plays a Big Role Still

    A video is a cherished tool even in the digital marketing realm and live video is one of the greatest approaches to grow engagement faster in online marketing. A portion of this is due to the huge spike in streaming facilities, because of the popular channels like the “Twitch,” which permit people to effortlessly stream video gameplay or even equipment like Sony’s PS4 game console that carried with live streaming abilities created right into the box.

    Live streaming, like it is entitled, is particularly big for digital marketing when confluence with influencer promotion.

    Even if it’s the old traditional sources or the youth grown with the social media influencers, like the athletes, musicians, and celebrities undergoing live stream with an influencer who is articulating directly with comments is a huge turnover for the users. The influencer live stream is an extremely useful, high profile kind of digital marketing presently. The interactivity and impulsiveness of live streaming can certainly be a big draw when stated right, with a well-picked behavior.

    Programmatic Advertising

    The programmatic advertising suggests practicing AI to automate ad buying so you can focus on more precise customers. For instance, real-time auctions or bidding is a sort of programmatic ad buying. This automation is much more effective and rapid, which suggest lower customer acquisition charges and higher conversions.

    It’s altering the face of digital advertising so rapidly that, nearly 90% of digital display ads will be programmatic by next year.

    Personalized Email

    Email endures being a main source of interaction, with many individuals still practicing it for commercial, personal, legal, industrial, academic and scientific determinations. Consequently, the electronic mail grabs it hold forever, and email promotion itself endures to be noteworthy.

    Though email marketing is developing, and generic marketing emails aren’t as real as they once were. It is now an amalgamation of automation and, more prominently, personalization that makes email marketing vital for this year. When you can produce your email marketing to something precise, like the user surfing a certain product, and then follow up with promotional charges or demo video in a modified email, this can be very operative. Email is often the ultimate “trigger” to encourage action, particularly when confluence with your remarketing strategies.

    Stay at Par with the Google Search

    2019, predicted as the revolution year would be definitely serving great chances to the people that are wondering beyond Google rankings and focusing the promotion of their product. Therefore, the marketing policies that are not restricted to the search engine of Google. For example, the App Store marketing is possibly the best way to endorse your application, which ultimately enhances your trade.

    The SEO isn’t just limited to carrying your brand to the leading outcomes of search engines like Google, but to safeguard that your content positions on the various podiums along with it. If your target users are looking for informative videos, you necessitate being very sure that your position on the top of various video sharing podiums like YouTube.

    Additionally, the basic notion is to be sure enough that your customers get what they are guessing from you. This basically portrays the requirement to appoint the noticeable SEO facilities that can increase the gradual traffic on your website or claim with the specific practice of SEO strategies.

    Up to Mark Content

    Content marketing continues to be a vital constituent of digital marketing, however, there’s an increasing aim on pointless stuff in the information. Quality will always be a concern, but now there’s a renewed interested in seeking more intensely into who the intended recipients are. Comprised with a deeper more refined comprehending of an aimed market and focusing that marketplace with precision is one of the upcoming trends in the operative buy/sell trade.

    While normal audience content is, was and further will always play a significant role, specialized material for precise industries or professionals can also yield notable outcomes. That, confluence with enhancing techniques in assessing content efficiency, keep content marketing pertinent and moving forward to stay at par.

    Micro-Moments

    With more customers are processing their online doings practicing their smartphones, marketers endure to leverage micro-moments to entice their audience’s consideration and accomplish their instant choices.

    Every time a user fetches for something, seeks for a nearby store, wants to settle a task or makes a purchase, marketers can take benefit of these sorts of micro-moments to develop aimed content and promotion.

    In order for marketers to prosper in practicing micro-moments, they should comprehend the basic practices of each one.

    Chatbots

    Chatbots will endure being a vital part of digital marketing for this year. This AI-associated technology practices instant messaging to chat in day or night, real-time with your users or site visitors. Not just this, Uber practices chatbot technology to interact with users, making it easy for them to appoint cars even on Facebook Messenger, via Slack or through Google Maps. The travelers with the help of the menu can choose the kind of ride they urge for, make an appeal, can every time check the location of their vehicle, can share their approximation of the time with their friends, and even make transactions.

    Final Words

    Companies in 2019 won’t require entirely refurbishing their digital marketing policies or suggestively enhancing their budgets in order to head towards prosperity. In lieu, they’ll require to capitalize and adapt to growths in the digital space, like the enhancing impact of social media and enhancing the reputation of video content. Users are outlaying more and more time online and are endorsing enhancing confidence and weight behind digital content when it comes to making acquiring choices. By ordering smart and actual digital marketing, organizations can take full advantage of their time and resources by making valuable online impressions, consequently enticing new users while building brand loyalty in the year forthcoming.

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    A 3-Step Guide for Building a Social Media Marketing Plan from Scratch

    Social Media Marketing is not a new concept anymore. With such voracious approach, getting success in Social Media Marketing Campaign can be a daunting task for your business.

    Millions of accounts spreading Billions of posts on the social media platforms increases the amount of noise which is difficult to cut or ignore. You must have seen many popular brands cutting through the noise and increasing the engagement level with their relevant audience.

    How they do it?

    They only do better than the others. There are numerous factors which have the potential to make your social media marketing campaign successful. Out of all the other factors, a clear social media marketing plan is paramount.

    On the daily basis, social media posts are designed carefully to engage the target audience.

    There are only two weapons you can use from your arsenal!!! Skills in Social Media Marketing and creativity are these weapons which can help you achieve success in your social media marketing campaign.

    Here in this post, we will learn about building an effective social media marketing plan from the scratch.

    So, without any further ado, let’s get you started,

    Step #1: Contemplate Your Current Social Media Marketing Tactics

    Before you take any other step, analyzing your current social media post can be beneficial for the future of your business. Now, since you are analyzing your past social media posts, it will be very convenient if you review your current social media marketing plan.

    Yes, I understand that the reviewing process of your entire social media marketing campaign can be a daunting task. The data is too much which will give you hard time for sure. The data to be analyzed includes all the previous social media graphics and posts. That amount of content can intimidate any person.

    That is the reason people often ignore such tedious process and later pay the price with ineffective social media messages. To come up on top of that, you need to ask yourself some questions which will help you in getting ample interesting facts.

    • What is working for you till now?
    • Who do you think is your ideal client?
    • Where your ideal client converse?
    • Which channel do you value most?
    • Where is the focus of your efforts?
    • Did you find any area of opportunity for growth?
    • Which platforms are not working for you at all?
    • How many of your efforts are seer waste?
    • What are your competitors are doing?

    Once you are able to find the answers to these questions, you will be able to build a strong foundation for your new social media marketing plan.

    Step #2: Set Some Achievable Goals for your Social Media Marketing Plan

    So, are you done with the review? If yes, then it is time to set some baselines for the future of your business.

    You must have noticed that I specifically mentioned achievable goals. It is very crucial for your plan. The goals need to be real and achievable otherwise your entire plan might drown in the deep oblivion.

    When you set a baseline for your campaigns, you are right on the track in crafting achievable goals. Baselines are the metrics where your current campaigns are.

    A baseline for you can be a number of followers, daily or weekly mentions, engagement, or any other metric your business care about.

    At Woosper, we always set baselines before start working on any of the projects. We never pick any growth metric and try to achieve it. We set baselines based on the current social media metrics and then design an approach which will be helpful in achieving realistic goals rather than following up hokum.

    Make sure that your Goals and baselines follow the S.M.A.R.T.

    Wait!!!! What is SMART?

    • Specific: This goal is specific to Instagram and the increasing follower count.
    • Measurable: The follower count and growth percentage are measurable.
    • Achievable: It’s definitely achievable, 30% growth isn’t that hard with 66k followers.
    • Relevant: Their ideal customer is on Instagram and their strongest platform. And it lines up with their company goals.
    • Time-bound: It’s a goal that can be achieved in 30 days and is tracked weekly.

    Step #3: Break Goals Down Into Prioritized Inputs and Track-Able Metrics, and Then Assign Them to Your Team

    Now that you have set some achievable goals, you need to break them down into smaller inputs.

    These inputs can be tasks, to-dos or experiments that you can run to hit those goals. It doesn’t matter what you call it, they just need to be actionable, relevant and track-able. Otherwise, you are going to be throwing random ideas at the problem and have nothing to show for it.

    In fact, having a well-defined process is the backbone of any good social media plan or marketing plan as well.

    Let’s go ahead and use the above outline to come up with a few tasks that directly impact our goal from earlier, like so:

    • Research our competitors in the running industry on social media.
    • Outline a posting schedule that coincides with big running events.
    • Brainstorm how we can use our brand colors and logo more.
    • Reach out to 10 running influencers and ask to collaborate.

    And here are a few experiments that you could run to help increase follower count:

    • Implement our new brand colors on 50% of posts and see if that impacts brand awareness.
    • Post 2x more frequently than we have been and track follower increases.
    • Buy $20 of Instagram ads to reach more running enthusiasts and increase total followers.
    • Collaborate with 2 running influencers on Instagram and promote it on our other social channels.

    Winding It Up

    So, these are the three-step process through which you can achieve the success which will give kudos to your social media marketing campaign. At Woosper, we follow this 3-step guide to make sure that you achieve the success you always dreamt of.

    Let me know your thoughts on this. Cheerio for now!!!

    Categories
    How To Make Money With Facebook Ads?

    You may think Facebook is not as edgy and new as it was before. **No comments in that** However, it doesn’t matter what do you think of it, but the truth is its popularity is at the peak, and no one can disagree with it.

    Do you even know there are more than 2 billion monthly active Facebook users? In these numbers, 1.37 billion are those who have been actively using their social media networks every single day.

    I hope there would be NO surprises in it, plus this is one reason which has led numerous businesses, and people want to opt for Facebook to earn some (side or business) money with facebook ads. Obviously, with such vast potential users, it makes a great sense to invest in Facebook marketing.

    The Real Talk

    Initially, it can be somewhere challenging to make out the money from Facebook. This can be because of Facebook’s sheer size, which maximum time makes it challenging to stand out in this vast crowd.

    Maybe the reason being Facebook only showcases a specific selection of posts on every person’s feed. More so, chances are your updates on your business site will hardly reach 2% of your audience and followers.

    Whenever someone opens their Facebook feed, the Facebook algorithm goes via four steps in order to decide which posts the user will get to see on his or her Facebook account. Those four steps are:

    • Inventory – In this, the algorithm examines the recent statuses of all the people present in the person’s friend list and in the pages they follow
    • Signals – Signals then have a look at the complete series of signals based on the user’s past activities and preferences. This is often based on factors like post engagement, time spent on a certain post, tagging and comments, likes, and much more.

    In this, the primary signal from a funds-generation point of view is that the algorithm considers statuses from people more imperative than the posts updated by the Facebook pages.

    • Predictors – In this phase, signal attempts to make an assumption of how the user is going to act to a specific post – whether he/she is going to like it, share it, comment on it or ignore it.
    • Score – In this, the algorithm itself produces a Relevance Score for every post, depending on its predictions and signals.

    Note that, whenever Facebook makes a person’s newsfeed, it just displays the posts with the maximum relevance scores.

    If You Wish To Make Money With Facebook Ads Ask A Question To Yourself – Are You A Business, Influencer, or Just A Normal Person?

    Well, Facebook is basically a social network, where different people can socialize, hang out, and share some common things. Maybe this can be the one reason why Facebook tends to give more priority to any person’s personal account rather than weighing posts from some page. This is something businesses should always have in their minds.

    The most reliable way to ensure that people noticed what you have said is by building your support until the point where they weigh you as an influencer. So, whenever you attain that certain point, it gets simpler to make money via Facebook. And then, there come Facebook Ads, which can give an additional push to the extent of FB posts with the help of a professional Facebook Ads Management Services.

    Related Read: Why Social Media Is Best For Your Business?

    What Is The Difference Between Organic Content & Paid Ads?

    We got to know a lot about Facebook ads in this post. But now let’s understand what these Facebook ads actually are & what is the difference among Facebook ads and organic content?

    In brief and concise words, Facebook ads are something that you fund with money, while organic content is simply a plain post that does not intake funding from your end. The reason for bringing this to your consciousness is because there are lots of companies that post content on the Facebook pages, but what maximum don’t know is that a tiny section of their followers really notices it.

    Facebook is one online social platform which works on “pay to play” thing. This means a business cannot rely only on an organic approach to raise its followers. In order to give a hike in their follower growth in a short span of time, they are best advised to use or go for Facebook advertisements.

    Now we got to know there is potential money to be made on Facebook. However, you may be questioning if it’s viable to really make it.

    Firstly, it doesn’t matter if you are the one who is entirely new to Facebook ads or someone who is excited to get started with Facebook ad campaigns – in this write-up, you will get to know how possible is it to make money with Facebook ads.

    Now, let’s dive into the significant steps you require to take to earn money with Facebook ads.

    Determine Your Business Goals

    The first thing to do is to determine your business goals. If you don’t decide what you want to gain, then how would you get to know how useful it is? You need to ensure that the ad campaigns you run are reflecting your business goals well. While you run a traffic campaign, Facebook is going to show that ad to the people within the target audience you select (the ones who are likely to click them). Primarily, this is because the complete objective of a traffic campaign is to get the maximum clicks.

    Everyone knows the importance of Facebook marketing for businesses. Running these Facebook Ads is one of the long-term strategies which give long term results along with the highest ROI. But, in the end, you should just prefer going with the campaign objective and strategy that meets your aims and your resources.

    How To Set Up Effective Facebook Ads

    Hah, this is pretty important because what would be the point to do so much hard work and effort if you are not setting these ads properly and effectively. So, to make the most out of it, firstly, you would require installing a Facebook tracking pixel on the website.

    This Facebook pixel is going to track your visitor’s activity and let you utilize that data to your benefit (thereby making it more accessible to earn money with Facebook ads!).

    Determine Your Ad Budget

    Now, another part to consider while fixing up your ads effectively is to determine your ad budget. While maximum marketing companies need a particular ad budget that is all bound up into your service price, you need to pay the proper attention to it.

    Well, budgets are obviously not a “one-size-fits-all” thing in companies. So you need to look out for the service provider, which allows you to give as much as you need for your ad budget.

    Know Who Is Your Target Market & To Whom You Want Your Ads To See?- Facebook Marketing

    Myth – The more money you would spend on Facebook ads, the more reach it will get.

    But, but, the question is – who’re going to see those ads? Obviously, so many people but are they the ones to whom you want to see (PS – The real question)

    In such a case, you need to choose the targeting options effectively according to your business needs and strategy.

    The case could be – You are performing all of the appropriate things in terms of fixing up your Facebook pixel and operating the proper campaign that exhibits your aims…But if you’re displaying your advertisements to people that aren’t related to your services, then you’re merely misusing your funds!

    What Sort of Ads Does My Target Market Desire To See?

    Once you are done with choosing a campaign and a target market, now the concern is what ads we’re showing. Here, you need to understand the thing that people are on Facebook to socialize, and they didn’t log on to look at the ad campaigns everywhere and every time.

    So, you need to make your ad appealing enough to draw the attention of the maximum people going through it. In such a case, videos are the best bet to go forward with as they convey information to their users in a more effective and quicker way. Moreover, various studies have shown that more users favor viewing videos as compared to some other sort of content. Adding to this fact, this ad type converts more.

    According to research made by Adobe, users who see videos are 1.81x more prone to purchase avail service as opposed to those non-viewers. Plus, with this, TechCrunch states that the standard ad revenue per user rose to 50% in the US in 2019.

    The Real Question – Do These Tactics Actually Work?

    Isn’t the real question worth considering?

    Well, honestly, there is no surety that it would wholly and definitely work for your business or not. However, the efforts and customized strategies put into getting the best out of it would surely make something great out of it.

    Conclusion

    So, YES, you can surely make out a lot of money with Facebook advertisements services; it is just about following the right set of strategies customized, especially for your business by some dexterous group of professionals.

    Just consider following these above-highlighted tips, ideas and integrate them into your business plan in order to make the maximum out of it.

    In a case, if you are looking out for some ROI-focused Facebook marketing company, then feel free to reach us. We specialize in Facebook marketing that surpasses our clients’ expectations.