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SEO
Boost Your Google Ranking with Image SEO
Avatar woosperlive August 28, 2020 0 Comments
Boost Your Google Ranking with Image SEO

Text is not the only thing that requires SEO and Search engine marketing experts strategies. It is important to optimize the images of your website for Google. The visibility of your website is also associated with the placement in the Google image search.

When we look at e-commerce, the images of products are important to attract customers to buy the product.

The blog will make you aware of SEO image optimization.

What is image SEO?

People search for images on Google, and Google connects keywords with image files. Many times users are exclusively looking for image content; hence it is vital to optimize that. Every image is linked to its targeted page. When users click on the source of a particular image, it takes users to the linked website, hence helps in generating traffic. Googlebot image is the bot for search image search, which makes the indexing of the image content separate from the website indexing. Image SEO is attributed to On-Page optimization.

How Does Google Interpret Images?

Search engines are not able to read the image information correctly. We humans can quickly interpret images and extract information from them, but that's not how Google works. If you want Google to find your images, you need to tell Google what can be seen in the image. To solve the problem and to interpret the image, Google and other search engines use the file name, the specified alternative text, and the context in which the image is used.

It is crucial to name your images appropriately. Filename gives Google a hint about the subject matter of the image. For example, my-new-white-cat.jpg is better than IMG00024.JPG.

What Are The Factors That Influence The Image Ranking?

Some factors will affect how well your picture ranks. We have listed the factors that are easy to implement without anybody's help:

Image file: resolution and size

It is always better to use high-resolution images on your website. High-resolution images are of higher quality and appear more professional; no one likes fuzzy images. The guideline value for the minimum length or width is approximately 320 pixels. 

The trend is towards ever-larger resolutions because the screens grow with them. The images on the web should have a resolution between 72 and 150 ppi (pixels per inch). But, it can happen that Google automatically crops or scales very large images. You should always pay attention to an aspect ratio of 4: 3. Besides, your images should not be huge in file size.

There are many software that easily and quickly compress images. The final size should be around 150 kB. PNG or JPG format doesn't affect ranking.

Image file: names

It is vital to give your images meaningful names so that users can easily find them, and it's also a great idea to use a relevant keyword that relates to the picture. Always use the hyphen and not the underscore to break words.

Image optimization: Alt attribute

Similar to pure text, the meta-information for images includes HTML attributes such as title and description, which you must assign. The alt attribute allows Google to read the content of images correctly. The alt attribute is of great benefit in this regard. 

Here, the picture is assigned an alternative text, which is displayed when the picture cannot be displayed. This is beneficial not only for search engines but also for browsers that do not display images and also for screen readers.

Surrounding Text for Images

The picture must complement the surrounding text well. To have a positive influence on the website ranking, match the text keywords with the image keywords.

Choose the best file type

The majority of images on the web are one of three file types: GIF, JPEG, and PNG.

The compression method of these three is different, which means file sizes of these three vary dramatically. That's important. Here's why- most often, images are the largest contributor to overall page size, and they can make pages slow and expensive to load.

For SEO, Page load can't be taken lightly. Google says that page load time is a crucial ranking factor on both desktops as well as mobile phones. You must select the most suitable file type for each image. Select a file type that offers the best compression and doesn't affect the quality to a great extent.

Generally speaking, GIFs are best for moving images. JPEGs are great for photographs, and PNG's are best for line drawings, text, etc. 

Decrease the File Size of Your Images

It is advised not to be afraid to turn down the quality of your images. Experiment with different quality settings for your images, you will see the results are often great, and the file size savings can be quite large.

Google suggests three open-source tools to help in this regard- MozJPEG (by Mozilla), Guetzli, and pngquant. These are command-line tools. You can use  ImageOptim—a free tool for Mac.

Image Optimization: Source

Files on your website need a defined storage location. The image has a unique name. Similarly, the location should also have a name associated with the image. If you want to use uploaded images on different sub-pages, you always access the same source. Like duplicate content is not liked, the copy of an image has a negative effect on image optimization.

With these tips, you can positively influence the ranking of the Google image search. Make sure that you have the rights for the images used. You can either use royalty-free images, create your own images, or buy image licenses. 

Conclusion

Whether you're a blogger or write for an online magazine, the chances are that you use images. Images not only make an article interesting to read but also contribute to your website's SEO. 

Image optimization should be an essential part of your overall SEO concept because the optimization of website images is also crucial to Google. 

Filenames and alt tags are significant to Google. They help search engines identify the content of an image, and help in determining the subject of the surrounding text. 

The above information and the website's relevance are the primary sources of information that make up the ranking in the image search on Google. Also, keep an eye on the loading time of your website.  Images or graphics have a great chance of generating additional traffic for your website. 


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